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Note: The following require some technical knowledge of the industries served, but if you're in that industry, these examples of our efforts will impress you ... because they worked!
Mitsubishi Consumable Products Group
We were handling all the machine divisions of Mitsubishi for 14 years and, during that time, the client decided to create a consumable products group out of their EDM division.
Sales had been lost on the wire, guides, ceramic heads and other components, plus many machines were malfunctioning in the market, owing to poor quality knock-offs.
We prepared the ad campaign, the PR campaign, the trade show booth materials, the dealer solicitation campaign, the targeted end user direct mailing campaign and more to support this new group.
Today, the group is very successful, allowing Mitsubishi to capture more of their market sales opportunity and profit there from.
Allmetal Laser Welding
The client revolutionized their product category (air spacer for insulating glass in windows) by taking a simple roll formed product, laser welding the butt seam and thus creating the strength of an extrusion, while allowing the product to breathe.
We created the ad campaign, the PR campaign, a product sample direct mailing, booth presentation and sales support materials. Plus, we created Laserman, the most famous caricature to date in the client's industry.
Today, the client is the undisputed leader in their market, Laserman is still used and the sales have exploded worldwide for the client.
The client was a competitor of note in the field of liquid tight, pvc-jacketed flexible metallic conduit in the electrical industry. Through research worldwide, they formed an alliance with a developer of corrugated nylon conduit and compatible molded connectors.
We created the product name, the ad campaign, the distributor promotion (so vital in the electrical industry), the product sample direct mailer (5000 pieces garnered 1100 inquiries and IMMEDIATE sales ... had such a campaign lately?) and the PR blitz. The product today represents a substantial portion of the company's sales.
MSC Quiet Steel
This automotive/appliance client perfected the science of bonding two coils of thin-gauge metal with a visco elastomer. This resulted in substantial reductions of NVH on brakes, interiors and other vehicle applications, as well as measurable improvements in acoustics on computer hard drives, various appliances and other enclosures.
We created the name, the ad campaign, the PR campaign, the demo units, the field sales materials including video, the product sample mailings and the case history developments to tout the successful implementation of the product.
Today, Quiet Steel is known worldwide for its performance benefits.
Our clients created these products, we created the buzz in the market. The results speak for themselves.
What's buzzing at your company, these days? We can help.